Saltwater Angling x Gerry’s Fishing – A Partnership Built on Passion and Purpose
I’m really pleased to announce that Saltwater Angling is now officially partnering with Gerry’s Fishing, one of the UK’s most respected names in sea angling.
For years, I’ve been both a customer and admirer of Gerry’s — a team that’s built its reputation on honest advice, quality gear, and supporting anglers at every level. So, to now be part of Team Gerry’s is something that feels both natural and genuinely exciting.
Why This Partnership Makes Sense
This isn’t about pushing products. It’s about collaboration, shared passion, and helping the wider fishing community get the most out of their time on the coast.
As many of you know, Saltwater Angling was built around Chesil Beach — long nights testing rigs, building custom jigs, and helping anglers connect with the coastline in a more personal, sustainable way. Gerry’s share that same mindset: quality over quantity, community over competition.
Through this partnership, I’ll be helping to promote rods, reels, shelters, head torches, and tackle systems — the kind of high-performance kit that complements what I already make and use myself. My goal is to keep things authentic and useful — everything I feature will be something I genuinely fish with or recommend.
The Bigger Picture
One of the reasons I was keen to work with Gerry’s is their openness to new ideas. Beyond just fishing, I run an AI and digital strategy company, and I can already see opportunities where we could help Gerry’s step up their digital game — whether that’s smarter online experiences, content automation, or even integrating tech into the angling world in new ways.
This partnership isn’t just about rods and reels — it’s about building something forward-thinking that connects anglers, brands, and innovation in one place.
Looking Ahead
Over the coming months, I’ll be:
• Showcasing and testing selected Gerry’s gear on Chesil and along the Dorset coast
• Creating content that highlights real performance, not just polished marketing
• Continuing to design and produce my own custom jigs and rigs under Saltwater Angling
• Exploring how we can bring technology and community closer together in sea angling
A Shared Mission
Both Gerry’s Fishing and Saltwater Angling care deeply about the same things — honest gear, great service, and a true love for the sea. I’m also proud to continue being an advocate for men’s mental health, something I’ll always champion alongside this work. Because fishing isn’t just a hobby — it’s therapy, focus, and connection.
So here’s to the next chapter — new collaborations, better gear, and plenty of late nights on the shingle.
Tight lines,
Max
Saltwater Angling | Team Gerry’s